Tayto Snacks

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Blog Category: Blogging (26 posts)


Alina Ui Chaollai | 17th June 2019 | General Articles
Tayto has always been More Than Just a Crisp – it’s a reliable and trust worthy brand that you can count on. Mr Tayto gave you the chance to win your rent paid for a full year this April with an on pack offer - one lucky winner from Limerick had their rent paid for an entire 12 months! The competition ran across all 4 flavours of Tayto’s 35g Crisps range and was supported with digital and PR activity, including a promo video featuring James Kavanagh and Mr Tayto as his reliable and sound housemate! Check out the video here: https://www.youtube.com/watch?v=lLBOSlAPoDA  ...

Alina Ui Chaollai | 17th June 2019 | General Articles
NEW Tayto Muchos arrived in February this year! These crispy tortilla snacks are available in three mouth-watering Mexican inspired flavours – Smokey Chilli Chicken, Nacho Cheese and Sour Cream and Onion. The launch was supported with a full Above the Line campaign in March. On TV, we saw Mr Tayto and his Señorita meeting in Coppers before heading back to her place where they made Muchos all night long! The TV ad was accompanied by an outdoor campaign with a mix of 48 and 6 sheets and PR. In stores, the launch was executed with a range of point of sale materials and exclusive retailer giveaways which included the chance to win a trip to Mexico! Viva Los Muchos! Check out the TV ad here: https://www.youtube.com/watch?v=wTm7QA9zZoI...

Alina Ui Chaollai | 28th May 2019 | General Articles
Hula Hoops kicked off its second annual 3*3 Championship at Bray Seafront on Saturday 18th of May.   Half the court but twice the sport! One of the big events of last year’s basketball calendar returned in May for a second year as the Hula Hoops 3x3 tipped off at Bray Seafront.   The unique sporting event saw sixteen teams from across the Basketball Ireland National Leagues competing to be crowned Champions. A specially constructed court was created specifically for the event and the Hula Hoops Mascot was present as well sampling and Hula Hoops challenges for all the family.   Eastcoast FM broadcast live from courtside and all of the games were live streamed on https://www.balls.ie/basketball/watch-2019-hula-hoops-3x3-410183 and Basketball Ireland’s Facebook page: https://www.facebook.com/bbireland....

Alina Ui Chaollai | 28th May 2019 | General Articles
In February, Hunky Dorys partnered with RTE as official sponsor of the 6 Nations coverage across TV and Radio.  Four animated TV stings aired during February and March, depicting Hunky Dorys in the role of ‘Rugby Hero’.  Rucking Delicious!  To further captivate this audience Hunky Dorys gave away ‘THE ULTIMATE 5 DAY RUGBY EXPERIENCE’ of a trip to Japan 2019 to one lucky winner in March!  Consumers had the chance to free text to enter from both the ROI and NI.  Strong results were achieved and the success of Hunky Dorys activations within the rugby arena demonstrates the effectiveness of brand activation in its crispiest form; taking a fantastic product, bringing it to the target audience and enabling success to unfold.....

Alina Ui Chaollai | 01st October 2018 | General Articles
Largo Foods took home two awards at the 2018 Checkout FMCG Awards; Best Advertising Campaign for Hunky Dorys 'Buffalo is How we Roll'  and Best Sponsorship for King Crisps, 'King of the Hill'.. Pictured at the event are L-R Karen Hurley, Rachael McKenna, Ian O'Rourke, Carol McCaghy, Deirdre Hahessy and Karla Devenney....

Alina Ui Chaollai | 05th September 2018 | General Articles
T Earlier this year, Tayto asked the public to vote for their favourite of four proposed flavours to launch for a limited time only – Spice Bag, Curry Sauce, Breakfast Roll or Sunday Roast. A PR and social plan supported the month long campaign, votes could be cast digitally through Tayto’s website or through a 2 week nation wide road show. Over 40,000 votes were cast throughout February and March, with 51% of the votes it seems everyone liked a bit of spice! We had a clear winner – Spice Bag! Tayto Spice Bag will launch as a limited edition flavour this September                    ...

Alina Ui Chaollai | 05th September 2018 | General Articles
Tayto Ripples have extended into 150g share bags in three mouth watering flavours: 1. Original & unique Tayto Cheese & Onion 2. Delicious Sour Cream & Onion 3. Tantalising Thai Sweet Chilli To support the launch of Tayto Ripples we partnered with TV presenter James Kavanagh and fitness enthusiast Jess Redden. With the help of Ireland’s only professional wakeboarder, David O’Caoimh, they made some RIPPLES of their own by trying wakeboarding for the first time at Wakedockin Dublin’s Grand Canal, check it out here - https://youtu.be/OghYjNvEKYo                  ...

Alina Ui Chaollai | 16th August 2018 | General Articles
Throughout the months of June and July Hunky Dorys were giving a lucky winner the chance the win the Ultimate Urban Adventure Trip to the USA PLUS €1000 spending money. Over 6,000 entries were received, thank you to everyone who entered!                ...

Alina Ui Chaollai | 16th August 2018 | General Articles
The latest addition to the range; Hunky Dorys Chips is featured on OOH throughout May.  The Love Child of a Chip and a Crisp, packs full on chipper flavour in every bite.  There is no messing around here, this is full on flavour, just like your man in the chipper does it.  These new additions will expand the Hunky Dorys range further, giving our Buffalo community a reason to keep returning to the range.          ...

Alina Ui Chaollai | 15th August 2018 | General Articles
Hula Hoops officially announced a three-year extension to its partnership with Basketball Ireland. To tie-in with the announcement Hula Hoops launched Ireland’s very first #HulaHoops3x3 championship in Dundrum Town Centre on May 12th. 3x3 basketball is an exciting and fast paced version of basketball which has been added to the schedule of events at the 2020 Tokyo Olympics.   The championship took place on a specially constructed court with tiered seating for the fans and players alike.  The nation’s top men’s and women’s Super League teams competed to become the #HulaHoops3x3 champions. UCC Glanmire and DCU Saints were victorious on the day and received their €2,000 prize money as well as their Hula Hoops cups. The event was streamed live on the Basketball Ireland YouTube page and was viewed by a massive 16,000 fans.  Hula Hoops is looking forward to growing participation in Irish basketball over the coming years through more fun and engaging competitions and events.                ...

Alina Ui Chaollai | 15th August 2018 | General Articles
Velvet Crunch Chorizo and Red Pepper and Sweet BBQ lentil were launched in the Irish Market! With less than 76 calories per serving, no artificial colours or flavourings and less than 60% fat – these products offer consumers a super tasty, better for you snacking option!                ...

Alina Ui Chaollai | 15th August 2018 | General Articles
It’s been a busy summer in stores for Mr Tayto! In June we kicked things off with in store activations supporting the World Cup. Despite Ireland not qualifying, this was a key snacking occasion for our brands and our field sales team worked hard to bring our exclusive retailer activations to life in Tesco, Dunnes and EuroSpar.   Then, SuperValu shoppers had the exclusive chance to win tickets to Tayto Park in July! Pallet displays and gondola ends were live in stores with details on how to text to win tickets.   Finally in Tesco, we ran an exclusive competition to win an entertainment prize every day from July 25th– August 21st. Multiple touchpoints across the store were branded including foyer space, gondola ends and in aisle take overs. To win, you just had to snap a pic with Mr Tayto in store.                ...

Alina Ui Chaollai | 23rd July 2018 | General Articles
Hunky Dorys worked alongside the 6 Nations and ran a weekly challenge series via Facebook, over a 6 week period, whereby Hunky Dorys fans were given the chance to win Hunky Dorys rugby kits andElvery’ssports Vouchers. A new 33% extra free promotional pack was launched also.  This activation created engaging activation at point of purchase.                ...

Alina Ui Chaollai | 26th July 2017 | General Articles
Mr Tayto’s Summer Snacks campaign has arrived and runs on billboards and bus stops nationwide from now until August. Keep your eyes peeled for our exclusive offer in Tesco stores - you could win a whole week on your very own private island in Mauritius! To win, all you need to do is snap a selfie with Mr Tayto on his water skis on Tesco's in-store display and post it to Tesco's Facebook or Twitter page!...

Sarah Pierce | 17th May 2017 | General Articles
POM-BEAR - The Bare Bear Snack! POM-BEAR has launched its first TV appearance in Ireland: https://youtu.be/Sufa0AjDSLs. It will be on TV screens until the 28th May and in cinemas until the 3rd June. POM-BEAR is fun to eat for both young and old! POM-BEAR tasty snacks are Gluten Free, contain no artificial colours or flavours and are suitable for vegetarians - they really are the bare bear snack. To celebrate the launch, POM-BEAR has a great competition on its Facebook and Twitter pages giving fans the chance to win a prize worth €250. Be sure to visit and check it out! ...

Sarah Pierce | 10th April 2017 | General Articles
Mr. Tayto's Spud Buds   Say hello to Mr. Tayto’s new #SpudBuds – Siobhan, Ellen and Anna! Tayto ran a competition during November 2016 offering consumers their chance to feature on the iconic Tayto Cheese and Onion pack. The winning Spuds wrote a poem which Mr.Tayto simply could not ignore! They were treated to a pampering weekend in Dublin which included hair and make-up courtesy of ‘Brown Sugar’ to get them camera-ready for their photoshoot! Look out for Siobhan, Ellen and Anna on packs of Tayto Cheese and Onion, and check out their winning entry below, which is also featured on the back of packs!   Spud Buds By Siobhan, Ellen and Anna   ‘Twas 3 years past in college, When we all met, We’ve been friends ever since,   So Mr. Tayto don't you fret!   We are one country girl, And two lovely Dubs, Who Tayto sends in a whirl, With his tasty Irish Spuds!   We are outgoing people, There’s not one place we won’t go, Never high is a steeple, Sure aren’t we cairde go deo!   We’ve spent nights gallivanting, We laugh like old hags, Yet there’s one thing we’re wanting, To be on the Tayto Crisp Bags   ...

Sarah Pierce | 03rd April 2017 | General Articles
Movie Download with Hunky Dorys! Hunky Dorys consumers enjoy watching a movie with family and friends while sharing a bag of crisps. In April, we are giving away free movie downloads with every sharing bag of Hunky Dorys purchased. Consumers will receive a code on the back of the sharing pack which they can use for a free movie download on the www.hunkydorysmovies.ie site. The website will contain over 2000 new releases with 100 of these having been released in the previous two weeks. Enjoy!   ...

Sarah Pierce | 22nd March 2017 | General Articles
It’s not lunch time, it’s Tayto time! This week, Mr.Tayto kicks off his “It’s not Lunch Time…It’s Tayto Time” campaign that will run until the end of May. Mr.Tayto wants to encourage you to get out and enjoy your lunch break with a bag of Tayto crisps! Over the duration of the campaign, Tayto will be giving away prizes online, on radio and across Mr. Tayto’s social media channels. Be sure to keep an eye out for Tayto over the coming weeks as there may be a few surprise events with well-known names taking place nationwide! ...

Sarah Pierce | 21st February 2017 | General Articles
Win! Enjoy the rugby with Hunky Dorys After Ireland’s brilliant victory against Italy, we’re hopeful here at Largo Foods that Joe Schmidt can lead our team to victory! Our Hunky Dorys brand is getting behind the games for the months of February and March offering Irish consumers their chance to win Hunky Dorys rugby kits, Hunky Dorys rugby balls and Hunky Dorys crisps. Weekly competitions are being run across our Facebook page whereby we offer consumers their chance to win these fantastic prizes! Be sure to visit our Facebook page @Hunkydorys to enter. Also keep an eye out for our in-store displays as pictured below. There really is no better way to enjoy the rugby than with a truly satisfying crinkle-cut crisp! ...

Sarah Pierce | 07th February 2017 | General Articles
New Year, New You! New Year’s Resolutions, healthy eating and dry January took the market by storm last month. Velvet Crunch has been in the limelight with its new and improved packaging and flavour. But don’t worry – the pack still contains no artificial flavours or colourings with less than 90 calories per pack and has 60% less fat than standard crisps. It’s the perfectly light, tasty snack that curbs your cravings with no guilt attached! With these credentials and its light and airy feel, this is a sure winner to kick off 2017. Velvet Crunch has also offered customers a chance to win a trip away alongside a €150 shopping voucher and a hamper of Velvet Crunch goodies. These prizes have been available to win in-store and across the Velvet Crunch social media platforms.  Velvet Crunch is the have it all snack – incredible taste and guilt free!   ...

Alina Ui Chaollai | 16th January 2017 | General Articles
STATEMENT Largo Foods was fined €2,000 today in Navan District Court for a breach of Regulation No. 852/2004 and Regulation No. 178/2002 of the European Parliament. Largo Foods deeply regrets and unreservedly apologises for this breach which occurred in May, 2015. The action was brought by the Health Service Executive (HSE) in relation to a system malfunction that occurred in the production of one batch of O’Donnells Gluten Free 50g Mature Irish Cheese & Onion crisps. The malfunction arose when a gluten-containing snack produced on a line adjacent to the gluten-free O’Donnells production line, over-flowed onto the O’Donnell’s line. This resulted in a gluten-containing snack accidentally being packed in a bag of crisps. Arising from this, Largo Foods immediately instigated and successfully completed a full product recall on 5th May 2015. Retailers were notified and notices were posted in stores. The following week, on 12th May 2015, the HSE visited Largo Foods whereupon the parties agreed an action plan. Largo Foods worked closely with the HSE to implement the recommendations arising from the action plan which resulted in a significant investment in the complete segregation of production lines. After an inspection of the Largo Foods production facility, on the 4th November 2015 the HSE approved the corrective actions that had been taken. In addition to the court fine, Largo Foods has made a voluntary donation to the Coeliac Society of Ireland.   END...

Alina Ui Chaollai | 16th December 2016 | General Articles
STATEMENT Largo Foods was fined €2,000 today in Navan District Court for a breach of Regulation No. 852/2004 and Regulation No. 178/2002 of the European Parliament. Largo Foods deeply regrets and unreservedly apologises for this breach which occurred in May, 2015. The action was brought by the Health Service Executive (HSE) in relation to a system malfunction that occurred in the production of one batch of O’Donnells Gluten Free 50g Mature Irish Cheese & Onion crisps. The malfunction arose when a gluten-containing snack produced on a line adjacent to the gluten-free O’Donnells production line, over-flowed onto the O’Donnell’s line. This resulted in a gluten-containing snack accidentally being packed in a bag of crisps. Arising from this, Largo Foods immediately instigated and successfully completed a full product recall on 5th May 2015. Retailers were notified and notices were posted in stores. The following week, on 12th May 2015, the HSE visited Largo Foods whereupon the parties agreed an action plan. Largo Foods worked closely with the HSE to implement the recommendations arising from the action plan which resulted in a significant investment in the complete segregation of production lines. After an inspection of the Largo Foods production facility, on the 4th November 2015 the HSE approved the corrective actions that had been taken. In addition to the court fine, Largo Foods has made a voluntary donation to the Coeliac Society of Ireland.   END...

Largo Foods | 25th May 2016 | General Articles
Largo Foods wins Brand Campaign award for ‘Tayto – More than Just a Crisp’.   ...

Largo Foods | 19th May 2016 | General Articles
Tayto Emojis app available now! The Tayto Emojis app is available in Apple and Google play stores – download it now to add flavour to your texting!...

Largo Foods | 19th May 2016 | General Articles
Largo Foods has won the prestigious Supplier of the Year Award at the  2016 Stonehouse Gold Standard Awards.   The Stonehouse Group is one of Ireland’s leading Wholesale & Independent Retail Groups who operate the Gala and Costcutter stores in addition to a number of cash & carry outlets throughout the country and are one of Largo’s biggest customers.    Each year the Stonehouse Group judges all of its suppliers against a number of performance measures - Largo Foods was deemed to be their best in class supplier over the past year. The Supplier of the Year programme has been in operation for the past 16 years and only 6 companies have won the award during this time – this is our 3rd win, having previously received the award in 2010 and 2014.     Our win is a great testament to our combined efforts in making Largo Foods the great company that it is!     ...

Largo Foods | 10th May 2016 | General Articles
King reigns supreme! Watch this space for our fantastic new campaign...