NEW Tayto Muchos arrived in February this year! These crispy tortilla snacks are available in three mouth-watering Mexican inspired flavours – Smokey Chilli Chicken, Nacho Cheese and Sour Cream and Onion.

The launch was supported with a full Above the Line campaign in March. On TV, we saw Mr Tayto and his Señorita meeting in Coppers before heading back to her place where they made Muchos all night long! The TV ad was accompanied by an outdoor campaign with a mix of 48 and 6 sheets and PR. In stores, the launch was executed with a range of point of sale materials and exclusive retailer giveaways which included the chance to win a trip to Mexico! Viva Los Muchos!

Check out the TV ad here: https://www.youtube.com/watch?v=wTm7QA9zZoI

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