In February, Hunky Dorys partnered with RTE as official sponsor of the 6 Nations coverage across TV and Radio. Four animated TV stings aired during February and March, depicting Hunky Dorys in the role of ‘Rugby Hero’. Rucking Delicious! To further captivate this audience Hunky Dorys gave away ‘THE ULTIMATE 5 DAY RUGBY EXPERIENCE’ of a trip to Japan 2019 to one lucky winner in March! Consumers had the chance to free text to enter from both the ROI and NI. Strong results were achieved and the success of Hunky Dorys activations within the rugby arena demonstrates the effectiveness of brand activation in its crispiest form; taking a fantastic product, bringing it to the target audience and enabling success to unfold..