Earlier this year, Tayto asked the public to vote for their favourite of four proposed flavours to launch for a limited time only – Spice Bag, Curry Sauce, Breakfast Roll or Sunday Roast. A PR and social plan supported the month long campaign, votes could be cast digitally through Tayto’s website or through a 2 week nation wide road show.
Over 40,000 votes were cast throughout February and March, with 51% of the votes it seems everyone liked a bit of spice! We had a clear winner – Spice Bag! Tayto Spice Bag will launch as a limited edition flavour this September