It’s been a busy summer in stores for Mr Tayto!
In June we kicked things off with in store activations supporting the World Cup. Despite Ireland not qualifying, this was a key snacking occasion for our brands and our field sales team worked hard to bring our exclusive retailer activations to life in Tesco, Dunnes and EuroSpar.
Then, SuperValu shoppers had the exclusive chance to win tickets to Tayto Park in July! Pallet displays and gondola ends were live in stores with details on how to text to win tickets.
Finally in Tesco, we ran an exclusive competition to win an entertainment prize every day from July 25th– August 21st. Multiple touchpoints across the store were branded including foyer space, gondola ends and in aisle take overs. To win, you just had to snap a pic with Mr Tayto in store.