By Alina Ui Chaollai in General Articles, Blogging | 19th November 2020
Mr Tayto has been busy in the kitchen again and is back with another limited edition flavour. This one is here just in time to mark the most flavoursome and the most wonderful time of year - Christmas!
We all know that Christmas dinners are the stuff(ing) of legend, so I didn't have to look far for inspiration! The turkey, the stuffing, and all those potatoes (mashed, roasted AND croquettes <3) you can't beat it! I hope you all enjoy my festive flavour - Merry Crispmas! - Mr Tayto
Tayto Turkey & Stuffing is only here for Christmas so pick up a packet while you can!...
By Alina Ui Chaollai in General Articles, Blogging | 20th October 2020
Friday October 9th, Press Release: Tayto Snacks is proud to announce that it has officially been certified as a Great Place to Work®. To achieve the certification, the company engaged in a process which examined employee feedback and the workplace culture at Tayto Snacks. A specific highlight was the development of a bespoke colleague recognition programme – Tag’ed. The Tayto Snacks Tag’ed programme, gives recognition for living the company values to colleagues, by colleagues and received specific recommendation as one of the many factors that contributes to enhancing the workplace culture at Tayto Snacks.
The company was singled out by the Great Place to Work Institute as having a particularly employee-focused philosophy. According to Cathal Divilly, CEO, Great Place to Work Institute Ireland, “We were very impressed with how Tayto Snacks methodically set out an action plan covering each of its departments, actively listened to colleagues about what was and wasn’t working, and was quick to adapt and change to reflect that dialogue. It’s great to see such a strong brand like Tayto Snacks, with such a strong Irish legacy, receiving recognition as a great place to work. Given their commitment to their people, the high trust levels within the organisation, and the focus on continuous improvement we are delighted to certify Tayto snacks as a Great Place to Work”.
‘We are delighted to have officially been recognised as a Great Place to Work’ said Annamarie O’Connor, People & Culture Director at Tayto Snacks. ‘This wouldn’t have been possible without the feedback and engagement from our colleagues. It is through this feedback that we knew where to focus our attention which helped us put in place initiatives that would make a real difference. As a result, we set ourselves the challenge of doing the basics really well such as communication, recognition and development and support. This proved invaluable to us, particularly th...
By Alina Ui Chaollai in General Articles, Blogging | 20th October 2020
Tayto has won an All Ireland Marketing Award for Tayto Muchos – which won in the Best New Product Category!
Other Finalists in the Category were Diageo, Energia, Kerry Foods and Lucozade Ribena Suntory!
Congratulations go to Tayto Marketing Manager, Carol McCaghy and Brand Manager Rachael McKenna,, both of whom presented to the submission to the adjudicating panel. We are Muchos proud of you!
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By Alina Ui Chaollai in General Articles, Blogging | 17th June 2019
NEW Tayto Muchos arrived in February this year! These crispy tortilla snacks are available in three mouth-watering Mexican inspired flavours – Smokey Chilli Chicken, Nacho Cheese and Sour Cream and Onion.
The launch was supported with a full Above the Line campaign in March. On TV, we saw Mr Tayto and his Señorita meeting in Coppers before heading back to her place where they made Muchos all night long! The TV ad was accompanied by an outdoor campaign with a mix of 48 and 6 sheets and PR. In stores, the launch was executed with a range of point of sale materials and exclusive retailer giveaways which included the chance to win a trip to Mexico! Viva Los Muchos!
Check out the TV ad here: https://www.youtube.com/watch?v=wTm7QA9zZoI...
