By Alina Ui Chaollai in General Articles, Blogging | 17th June 2019
Tayto has always been More Than Just a Crisp – it’s a reliable and trust worthy brand that you can count on. Mr Tayto gave you the chance to win your rent paid for a full year this April with an on pack offer - one lucky winner from Limerick had their rent paid for an entire 12 months! The competition ran across all 4 flavours of Tayto’s 35g Crisps range and was supported with digital and PR activity, including a promo video featuring James Kavanagh and Mr Tayto as his reliable and sound housemate! Check out the video here: https://www.youtube.com/watch?v=lLBOSlAPoDA
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By Alina Ui Chaollai in General Articles, Blogging | 17th June 2019
NEW Tayto Muchos arrived in February this year! These crispy tortilla snacks are available in three mouth-watering Mexican inspired flavours – Smokey Chilli Chicken, Nacho Cheese and Sour Cream and Onion.
The launch was supported with a full Above the Line campaign in March. On TV, we saw Mr Tayto and his Señorita meeting in Coppers before heading back to her place where they made Muchos all night long! The TV ad was accompanied by an outdoor campaign with a mix of 48 and 6 sheets and PR. In stores, the launch was executed with a range of point of sale materials and exclusive retailer giveaways which included the chance to win a trip to Mexico! Viva Los Muchos!
Check out the TV ad here: https://www.youtube.com/watch?v=wTm7QA9zZoI...
By Alina Ui Chaollai in General Articles, Blogging | 28th May 2019
Hula Hoops kicked off its second annual 3*3 Championship at Bray Seafront on Saturday 18th of May. Half the court but twice the sport! One of the big events of last year’s basketball calendar returned in May for a second year as the Hula Hoops 3x3 tipped off at Bray Seafront. The unique sporting event saw sixteen teams from across the Basketball Ireland National Leagues competing to be crowned Champions. A specially constructed court was created specifically for the event and the Hula Hoops Mascot was present as well sampling and Hula Hoops challenges for all the family. Eastcoast FM broadcast live from courtside and all of the games were live streamed on https://www.balls.ie/basketball/watch-2019-hula-hoops-3x3-410183 and Basketball Ireland’s Facebook page: https://www.facebook.com/bbireland....
By Alina Ui Chaollai in General Articles, Blogging | 28th May 2019
In February, Hunky Dorys partnered with RTE as official sponsor of the 6 Nations coverage across TV and Radio. Four animated TV stings aired during February and March, depicting Hunky Dorys in the role of ‘Rugby Hero’. Rucking Delicious! To further captivate this audience Hunky Dorys gave away ‘THE ULTIMATE 5 DAY RUGBY EXPERIENCE’ of a trip to Japan 2019 to one lucky winner in March! Consumers had the chance to free text to enter from both the ROI and NI. Strong results were achieved and the success of Hunky Dorys activations within the rugby arena demonstrates the effectiveness of brand activation in its crispiest form; taking a fantastic product, bringing it to the target audience and enabling success to unfold.....
