By Alina Ui Chaollai in General Articles, Blogging | 28th May 2019
Hula Hoops kicked off its second annual 3*3 Championship at Bray Seafront on Saturday 18th of May. Half the court but twice the sport! One of the big events of last year’s basketball calendar returned in May for a second year as the Hula Hoops 3x3 tipped off at Bray Seafront. The unique sporting event saw sixteen teams from across the Basketball Ireland National Leagues competing to be crowned Champions. A specially constructed court was created specifically for the event and the Hula Hoops Mascot was present as well sampling and Hula Hoops challenges for all the family. Eastcoast FM broadcast live from courtside and all of the games were live streamed on https://www.balls.ie/basketball/watch-2019-hula-hoops-3x3-410183 and Basketball Ireland’s Facebook page: https://www.facebook.com/bbireland....
By Alina Ui Chaollai in General Articles, Blogging | 28th May 2019
In February, Hunky Dorys partnered with RTE as official sponsor of the 6 Nations coverage across TV and Radio. Four animated TV stings aired during February and March, depicting Hunky Dorys in the role of ‘Rugby Hero’. Rucking Delicious! To further captivate this audience Hunky Dorys gave away ‘THE ULTIMATE 5 DAY RUGBY EXPERIENCE’ of a trip to Japan 2019 to one lucky winner in March! Consumers had the chance to free text to enter from both the ROI and NI. Strong results were achieved and the success of Hunky Dorys activations within the rugby arena demonstrates the effectiveness of brand activation in its crispiest form; taking a fantastic product, bringing it to the target audience and enabling success to unfold.....
By Alina Ui Chaollai in General Articles, Blogging | 01st October 2018
Largo Foods took home two awards at the 2018 Checkout FMCG Awards; Best Advertising Campaign for Hunky Dorys 'Buffalo is How we Roll' and Best Sponsorship for King Crisps, 'King of the Hill'.. Pictured at the event are L-R Karen Hurley, Rachael McKenna, Ian O'Rourke, Carol McCaghy, Deirdre Hahessy and Karla Devenney....
By Alina Ui Chaollai in General Articles, Blogging | 05th September 2018
T
Earlier this year, Tayto asked the public to vote for their favourite of four proposed flavours to launch for a limited time only – Spice Bag, Curry Sauce, Breakfast Roll or Sunday Roast. A PR and social plan supported the month long campaign, votes could be cast digitally through Tayto’s website or through a 2 week nation wide road show.
Over 40,000 votes were cast throughout February and March, with 51% of the votes it seems everyone liked a bit of spice! We had a clear winner – Spice Bag! Tayto Spice Bag will launch as a limited edition flavour this September
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